The Place Brand Academy

Let’s face it: developing a place brand strategy and managing the reputation of cities, regions, countries or destinations can be a huge challenge, especially if those charged with the tasks don’t have the knowledge and skills needed for making place branding a success – be it for the purpose of economic development and attracting foreign investment, or to position your place as a great destination to visit or study.

The seminars, training programs and master classes developed by our partners and presented by the Place Brand Academy are designed to help you master the challenging task of making your city, region or destination succeed and stand out in a highly competitive environment.

Upcoming seminars:

The Cluster as a Brand – Master Class

The purpose of this Master Class is to provide the participants with knowledge on and inspiration for how cluster managers and investment promotion professionals can work with strategies and tools for cluster marketing and branding in order to create recognition and attractiveness for the cluster and its firms.

Offered by: Tendensor International consultancy

Designed for: FDI and economic development professionals working for cluster organizations at city, regional or national level.

When and where: Brussels (Belgium), 26-27 April 2017

How much: Standard rate 790 EUR (excl. VAT) per person


Talent Attraction Management for European Cities, Regions and Countries 2017

This training program is based on a combination of hands-on, inspirational case and strategy presentations, interactive discussions, case assignments and study visits.

Offered by: Tendensor International consultancy

Designed for: FDI and economic development professionals working for cluster organizations at city, regional or national level.

When and where: Berlin (Germany), 31 May- 1 June 2017

How much: tbc


How to use Place Brand Strategies to Improve the Competitiveness of your Destination

Contact: Natalia Ferrer Roca, PhD | Email Natalia

Designed for: place (city, region, destination, country) brand managers and marketers; local, regional and national government officials; economic development professionals; MICE and event managers.

Content:

  • Understand the concept of place branding and how it can help your destination gain or maintain competitive advantage.
  • Five steps to success: Learn which is the process to implement a good place brand strategy.
  • Learning from the best: Innovative and practical examples of how place brand strategies have been successfully implemented around the world.
  • Place brand indices and rankings. Learn which ones are the most relevant for your needs.
  • How sustainability and reputation impact your destination’s competitiveness
  • Learning from the best: Innovative and practical examples of how sustainable tourism strategies have been successfully implemented around the world.

Mode: Full day or half day options, in-house. Individual sessions via Skype available (on demand)


How to Use Cultural Products, such as Feature Films, for the Strategic Place Brand Positioning of your Region, City or Destination

Contact: Natalia Ferrer Roca, PhD | Email Natalia

Designed for: Film commission managers; local, regional and national government officials; economic development professionals

Content:

  • Understand the concept of place branding as strategy for economic development and positioning of your city, region or destination;
  • Learn how to attract feature film productions and film-induced tourism;
  • Five steps to success: Learn which is the process to implement a good place branding strategy;
  • Learn how the feature film industry works (value chain, institutions) and how your city, region or destination can be involved in each step of the value chain;
  • What are film location scouts looking for when considering a destination? Be competitive;
  • Examples of storytelling and how cultural projects, such as feature films, have helped the competitive positioning of cities, regions and destinations.

Mode: Full day or half day options, in-house. Individual sessions via Skype available (on demand)


You are looking for custom-tailored seminars or training for your place/organisation?

Please email our Head of Training, Natalia Ferrer Roca, to discuss options.