Place Brand Knowledge Hub

Welcome to our Place Brand Knowledge Hub for city/destination/country branding, marketing and management professionals:

Expert Advice

Exchange of ideas and expertise are crucial for successful development and management of place brands. From time to time we invite place branding, economic development, marketing and public diplomacy experts to share their views on trends and developments:

Interested in writing a guest post for The Place Brand Observer? Get in touch!


Place Branding & Sustainability

Find out how place branding strategies can support the sustainable development of cities, regions or destinations. Sustainability = livability + resilience = competitiveness.

Learn more on place branding and sustainability


Place Branding Tutorials

Want to know how to approach place branding and which practical steps to take when charged with developing a brand strategy for your city, region, community, or destination? In our Place Branding Tutorials section you’ll find information on the 5 Step Approach to Place Branding developed by Robert Govers and colleagues.

Not sure what place branding actually means, and which Principles to keep in mind to ensure best practice? Worry not, our Tutorials section has you covered.


Place Branding Theory

You are a student, researcher or practitioner looking for theories, concepts and academic literature linked to place branding, marketing and reputation? Our Place Branding Theory pages are a good start.


 Latest Research Insights

Connecting academics with practitioners is a key objective of The Place Brand Observer. Together with the Journal of Place Branding & Public Diplomacy, we bring you summaries and reflections on latest research conducted on the reputation and branding of places:

Interested in sharing your research findings with The Place Brand Observer? Get in touch!


Recommended Books

Especially for busy professionals, finding time to keep up to date on latest thinking isn’t easy. Our selection of recommended books on place branding provides you an overview of those titles that have been recommended by place branding researchers and practitioners interviewed by us.

Tip: Keep an eye on our Book Reviews section for information on latest editions and publications!


Academic Journals

You are new to the place branding research field and want to know where to publish your findings or where to find articles for your literature review? Our Academic Journals page offers a list of publications linked to the branding and reputation of places.


Looking for specific information not featured in our Place Brand Knowledge Hub? Please get in touch.