Auckland City Performance, Brand Strength and Reputation

Auckland is New Zealand’s largest city and the country’s financial and economic center. Located between two harbours, there are beaches, hiking trails, and islands within a short distance of this popular destination in Oceania. But how is Auckland performing in terms of reputation and influence, business attractiveness and sustainability? Let’s explore deeper how Auckland positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Auckland’s competitiveness and financial performance
  • Auckland’s brand strength and global attractiveness
  • Livability: Auckland’s appeal for digital nomads and locals

Auckland’s competitiveness and financial performance

How attractive is Auckland as a place to work and do business?

According to 2thinknow’s Innovation Cities Index 2022-2023 Auckland ranks 77th, a massive jump of 82 positions from the previous ranking. The city now sits in between Moscow (76th) and Budapest(13th).

Auckland’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Auckland?

Resonance’s 2023 World’s Best Cities Report ranks Auckland 64th, scoring the following in the Place Power Highlights: 9th in Outdoors, and 29th in Attractions. It currently sits in between Rio de Janeiro (63rd) and Atlanta (65th).

According to Brand Finance’s City Index 2023, Auckland ranks 46th in the global ranking with a score of 66.7/100, sitting in between Oslo (45th) and Bangkok (47th).

Livability: Auckland’s appeal for digital nomads and locals

Which aspects of Auckland’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Auckland 3rd sitting between Zurich (2nd) and with Copenhagen (4th). The Mercer Cost of Living Ranking ranks Auckland 111th in between Amman (110th) and Suzhou (112th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Auckland ranks 11th out of 56 global cities. It currently sits between Buenos Aires (23rd) and Dublin (25th).

According to The QS World University ranking, Auckland is home to one of the best universities of the world, it positions the University of Auckland 68th.

Last updated in January 2024. More city profiles here.

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