Auckland – City Performance, Brand Strength and Reputation

Auckland is New Zealand‘s largest city and the country’s financial and economic center. Located between two harbors, there are beaches, hiking trails, and islands within a short distance of this popular destination in Oceania.

But what do leading rankings and indices have to say about Auckland, its economic performance, urban sustainability, city brand strength and reputation?

Let’s take a closer look at:

• Economic competitiveness and financial performance
• City brand strength and global reputation
• Livability: Appeal for talent, visitors, locals

Economic competitiveness

According to 2thinknow’s Innovation Cities Index 2022-2023 Auckland ranks 77^th, a massive jump of 82 positions from the previous edition. The city now sits in between Moscow (76^th) and Budapest (13^th).

City brand strength and global reputation

Resonance’s 2023 World’s Best Cities Report ranks Auckland 64^th, scoring particularly well in Outdoors (9^th), and 29^th in Attractions.

According to Brand Finance’s City Index 2023, Auckland ranks 46^th globally with a score of 66.7/100, just below Oslo (45^th) and slightly better than Bangkok (47^th).

Livability

The Mercer Quality of Living City Ranking places Auckland a very strong 3^rd, sitting between Zurich (2^nd) and Copenhagen (4^th). In contrast, Mercer’s Cost of Living Ranking puts Auckland a less favorable 111^th position. The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Auckland ranks 11^th out of 56 global cities. It currently sits between Buenos Aires (23^rd) and Dublin (25^th).

According to The QS World University ranking, the University of Auckland is among the best worldwide, at 68^th position.

Last updated in January 2024. More city profiles here.

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