Auckland City Performance, Brand Strength and Reputation

Auckland is New Zealand’s largest city and the country’s financial and economic center. Located between two harbours, there are beaches, hiking trails and islands within a short distance of this popular destination in Oceania. But how is Auckland performing in terms of reputation and influence, business attractiveness and sustainability?

Learn about:

  • Auckland’s reputation and performance as city brand;
  • Its global influence;
  • How Auckland fares in environmental sustainability;
  • Auckland’s appeal as a hub for creativity and innovation.

Auckland’s reputation and influence

Ranked 17th on the Ipsos Top Cities Index (2017), Auckland’s comparatively high position is mostly due to its popularity as a place to live in, ahead of its appeal as place to visit, or work. The ranking also offers details on the evaluations given by different generations, and Auckland scores 9th both for the Baby Boomers (born between 1945-65) and Generation X (1966-1979).

In Resonance Consultancy’s Best Cities Report (2018) Auckland ranked 79th overall, scoring best in the Place category (22nd), indicating that the city’s natural and built environment is rated comparatively well. The report considers Auckland’s performance considerably worse in the categories Promotion (108th), Product (123rd), Programming (133rd) and Prosperity (136th).

Economic performance of Auckland

Although among the most expensive cities in the world, Auckland is also among the most liveable ones. The city ranks 3rd in the 2018 Mercer Quality of Living Ranking, thanks to its attractiveness as a place to do business, while it ranks 81st on the 2018 Mercer Cost of Living Ranking. In other words, it is considered expensive, even for international expats.

On the other hand, comparatively high incomes and purchasing power seem to compensate for this. The UBS Prices and Earnings 2018 Index ranks Auckland 13th out of 77 cities for Price, all in all still among the more affordable cities worldwide.

Auckland’s urban sustainability

Ranked 35th on the World’s Healthiest Cities Index, Auckland is one of only two New Zealand cities that found their place in the ranking. Its position is mainly thanks to high scores for green spaces, life expectancy, as well as air and water quality.

Innovation in Auckland

Auckland ranks 89th in the Innovation Cities Index 2016-2017 – the best score of any New Zealand city.

Analysis by Barbora Gulisova. Last updated August 2018.

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The Editorial Team

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