Auckland is New Zealand‘s largest city and the country’s financial and economic centre. Located between two harbours, there are beaches, hiking trails, and islands within a short distance of this popular destination in Oceania.

But what do leading rankings and indices have to say about Auckland, its economic performance, urban sustainability, city brand strength, and reputation?

Let’s take a closer look at:

  • Economic competitiveness and financial performance
  • City brand strength and global reputation
  • How appealing it is for talent, investors, visitors, and locals

Economic Competitiveness

According to 2thinknow’s Innovation Cities Index 2022-2023, Auckland ranks 77th, a significant jump of 82 positions from the previous edition. The city now sits between Moscow (76th) and Budapest (78th).


City Brand Strength and Global Reputation

According to Brand Finance’s City Index 2023, Auckland ranks 46th globally with a score of 66.7/100, just below Oslo (45th) and slightly better than Bangkok (47th).

Resonance’s 2023 World’s Best Cities Report ranks Auckland 64th, scoring particularly well in Outdoors (9th) and 29th in Attractions.


How Appealing for Talent, Investors, Visitors, and Locals?

The Mercer Quality of Living City Ranking places Auckland a very strong 3rd, sitting between Zurich (2nd) and Copenhagen (4th). In contrast, Mercer’s Cost of Living Ranking ranks Auckland in a less favourable 111th position. The cost of living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key determinants for the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Auckland ranks 11th out of 56 global cities. It currently sits between Buenos Aires (10th) and Dublin (12th).

According to The QS World University ranking, the University of Auckland is among the best worldwide, at 68th position.


Last updated in January 2024. Explore more city profiles in our City Observatory.


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Disclaimer: The information in this article is intended to provide a general overview of Auckland’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, we are not responsible for any typographical errors or inaccuracies. The data is provided ‘as is’ without warranty of any kind. Users should verify any information before relying on it for decision-making purposes.