Auckland City Performance, Brand Strength and Reputation

Auckland is New Zealand's largest city and the country's financial and economic center. Located between two harbours, there are beaches, hiking trails and islands within a short distance of this popular destination in Oceania. But how is Auckland performing in terms of reputation and influence, business attractiveness and sustainability?

Learn about:

  • Auckland’s reputation and performance as city brand;
  • Its global influence;
  • How Auckland fares in environmental sustainability;
  • Auckland's appeal as a hub for creativity and innovation.

Auckland’s reputation and influence

Ranked 17th on the Ipsos Top Cities Index (2017), Auckland’s comparatively high position is mostly due to its popularity as a place to live in, ahead of its appeal as place to visit, or work. The ranking also offers details on the evaluations given by different generations, and Auckland scores 9th both for the Baby Boomers (born between 1945-65) and Generation X (1966-1979).

In Resonance Consultancy’s Best Cities Report (2018) Auckland ranked 79th overall, scoring best in the Place category (22nd), indicating that the city’s natural and built environment is rated comparatively well. The report considers Auckland's performance considerably worse in the categories Promotion (108th), Product (123rd), Programming (133rd) and Prosperity (136th).

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The Editorial Team

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