Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive...
Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.
Eli Avraham on Place Image and Media Coverage of Cities and...
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Events as City Branding Opportunity: 4 Things Small Cities Need to...
Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
Future of DMOs: Why and How City Destination Marketing Organizations Should...
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities
Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.