BREXIT: Consequences for UK Country Image, Nation Brand and Europe
Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
Sonya Hanna on Strategic Place Brand Management
Sonya Hanna, Lecturer in Marketing at Bangor University, Wales (United Kingdom), introduces her Strategic Place Brand Management Model, reflects on the current state of place branding research and how the digital age has changed the practice of place promotion.
Major Sporting Events and Place Reputation: Why did Brazil Miss the...
Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Albert Salman on Green Destinations and Sustainable Tourism Leadership
Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Simon Anholt on the Good Country Index and the Global Vote
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
How to Teach Place Branding at University
Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!