Tackling Urban Development Challenges – The Metro Matrix Method
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
David Adam on City Branding, Urban Management and Better Cities
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
How Nation Branding can Accelerate National Competitiveness and FDI
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect
Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Some Thoughts on Country Brand and Reputation of France
Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
How to Brand a New Housing Development: Case Study Hudson Woods,...
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.