Mercer Quality of Living Ranking 2016: European Cities, Personal Safety
Key insights from the Mercer Quality of Living Ranking 2016: European cities lead, while personal safety has become a crucial factor for livability scores.
Thebe Ikalafeng on the Branding and Reputation of Africa
Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
Research Insight: Branding Cities in the Age of Social Media
City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
Marcus Osborne on Country Brands and Nation Branding in Asia
Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
Tackling Urban Development Challenges – The Metro Matrix Method
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
David Adam on City Branding, Urban Management and Better Cities
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.