Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil
Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.
Marcus Andersson on Talent Attraction and Place Attractiveness
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
Thoughts on Country Brand India – National Image and Reputation
Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.
Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Commonalities in the Management of Country Brands in Latin America
Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
Aparna Sharma on Nation Branding in India
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.