2015 Place Management & Branding Conference, Poznan
Preview and programme of 2015 Place Management and Branding conference in Poznan, Poland, featuring a Who is Who of place branding researchers worldwide.
Hila Oren on Placemaking, City Branding and the Reputation of Tel...
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
How Presidents Influence Country Brands: Examples from Latin America
Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.
Magdalena Florek on City Branding and Destination Marketing
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
7 Place Branding and Marketing Research Priorities for 2015
Overview of the seven place branding and marketing research priorities identified by the Best Place - European Place Marketing Institute.
Thoughts on 2015 Place Marketing and Branding Manifesto
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.