Auckland City Branding Success Story – Place Brand Leaders Podcast Episode...
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic...
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of...
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Rafael Enzler on Placemaking in Switzerland
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Switzerland
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
How International House Tampere Attracts Talent to Southern Finland: In Conversation...
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.