Place Brand Trigger Explained – TPBO Strategy Innovation Lab
Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Moa Björnson on How to Attract Talent to a Remote Archipelago:...
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Peter Knapp on the Key to Success for Destination and Country...
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?
What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to...
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.