Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How...
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
What Is It Like to Be a Digital Nomad or E-Ployee?
Julian Stubbs in this guest post looks at the differences between digital nomad and e-ployee and the benefits of working as an e-ployee.
Peter Kjeldbjerg on How Struer Became The City of Sound
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
How a Place Brand Balance Sheet Can Help to Measure City...
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.