Ruya Yuksel on Why City Branding Needs to Team Up with...
Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Place Brand Management: How to Initiate Brand Action Planning, How to...
Place brand management: what to control, and how to initiate place brand action planning?
Below the answers of our panel of place branding specialists (in...
Destination Sustainability: What DMOs Can Do to Make Their City or...
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation...
Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
How Can Place Branding Support Conflict Resolution and Peacebuilding?
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.