Colombia Country Performance, Brand Image and Reputation

Colombia has received a lot of media coverage in recent years thanks to the peace process with the FARC. Has that improved the country’s international image? What do the different indices say about Colombia’s attractiveness for businesses and well-being?

Let's take a closer look at:

  • Attractiveness of Colombia for entrepreneurs
  • Livability and environmental performance of Colombia
  • Colombia's contribution to global well-being, according to the Good Country index
  • The current state of Colombia's nation brand

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.


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The Editorial Team

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