Germany Country Performance, Nation Brand Image and Reputation

Germany: How does Europe’s political leader perform according to indices of doing business, talent attraction and environmental sustainability? What are the pros and cons of living in EU’s most populated country? How strong is Germany’s economy compared to other global leaders? Read about the country’s reputation and competitiveness, and the performance of Germany as nation brand.

Let's take a closer look at:

  • Germany's economic competitiveness;
  • How well Germany attracts and manages to retain international talent;
  • Germany's soft power and its performance in digital searches;
  • Germany as a "Good Country";
  • Environmental sustainability performance of Germany.

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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