New York City Performance, Brand Strength and Reputation

New York, considered America’s cultural mecca and global financial hub, has won over the years the title of capital of the world. With many of the largest creative events taking place in the city, world-renowned landmarks and tons of references in music and pop culture, New York has arguably one of the strongest city brands.

New York was one of the first cities to develop a formalized branding strategy, having benefited greatly from the “I love New York” campaign, developed by the state of New York in 1977 (the city of New York doesn’t actually own the rights nor does it use the slogan itself).

But how is New York doing according to international rankings measuring reputation, sustainability and innovation?

In this New York City guide:

  • New York’s reputation and global influence
  • New York’s economic performance
  • The city’s sustainability performance
  • New York’s innovation performance
  • How attractive for digital nomads?

New York’s global influence and reputation

Ranked second after London in the Global Power City Index (2017), New York received the highest scores both in the Economy and R&D dimensions. The city managed to increase its scores for nominal GDP and GDP growth rate. It was also appointed as the first city for researchers in an Index that analyses cities’ appeal to five different global actors who lead urban activities: the manager, the artist, the visitor, the resident and the researcher.

However, according to the Index, New York failed to maintain its score in Cultural Interaction indicators due to a decrease in the number of world-class cultural events, where it was outscored by London. It also ill-performed in Livability indicators due to a fall in variety of retail shops available in the city, ranking only 34th among 44 cities.

When it comes to reputation, the city doesn’t perform so well. Despite being the fourth most familiar city worldwide after Paris, London and Rome, New York was ranked only 23rd among 56 cities in the City RepTrak (2017). The index considers government effectiveness, environment appeal and economic development and analyses the stakeholders’ engagement with cities.


New York’s economic dynamism

In terms of economic performance and dynamism, New York was ranked the most economically powerful city worldwide by Citylab’s Global City Economic Power Index (2015). Carrying the title since 2012, New York owes its privileged position to a high GDP, a powerful financial market and a strong metropolitan economy, which produces a total economic output of 1.4 trillion US$.

Acting as a global economic and financial hub and an international center for numerous industries, New York has been known for attracting talents from every corner of the world. However, as much as the city has to offer to newcomers, it is also considered the most expensive city in America for expats, and the 9th most expensive city worldwide (Mercer Cost of Living, 2017).


Is New York a sustainable city?

Although New York can’t be said to enjoy a privileged position in the Arcadis Sustainable Cities Index (2016) (rank 26th out of 100), it was classified as America’s most sustainable city. Followed by Boston, ranked 34th, and San Francisco, 39th, New York follows the global trend of having a higher ranking for profit (8th) and a lower one for people (77th).

With nearly 45% of its population living at or close to the poverty line, the city has been investing in more aggressive social programs (such as the One New York Plan) to improve the living standards for the most vulnerable (Arcadis Sustainable Cities Index 2016).

Contrary to this global ranking, the Green City Index (2012), which focuses only on environmental indicators, ranked New York as 3rd in North America after San Francisco and Vancouver. The city’s low water consumption (leader in North America with 262 litters per person a day) and wide use of public transport earned it this position.


New York and innovation

Innovation is definitely one of New York’s strengths. Ranked 4th among 500 cities in the Innovation Cities Index (2018), New York has dropped two positions and is now outperformed by Tokyo, London and San Francisco. With a great innovation potential determined by its cultural assets, human infrastructure and networked markets, New York is the second best-ranking city in the Americas, right after San Francisco.


New York’s place equity

New York is the second best ranking city in the 2018 World’s Best Cities ranking. Its performance is most outstanding in promotion and programming (both ranking 2nd ) that measure the offerings of arts, culture, entertainment and the culinary scene of a city. New York’s ranking in the pillar of people that shows a city’s diversity in terms of immigration, foreign-born residents and education, is somewhat lower, ranking 27th in this year’s study.


How attractive is New York City for digital nomads?

As one of the most well-known cities in the world, New York clearly is a popular destination for digital nomads. However, beware of the city’s high cost of living. According to the Digital Nomad Index – which ranks 56 cities – New York is among the most expensive cities in the world to find a one-bedroom apartment. Similarly, the price of beer is also ranked in the bottom 10.

Interestingly, New York is ranked badly in general in this list and only appears three times among the top 20 of categories included in the study.

To the contrary, Nomad List ranks New York currently in the top 20 worldwide. Despite the fact that this ranking is dynamic and can change any time, it is still an impressive position, considering that more than a thousand cities are ranked.

The only category in which the city does not perform well in, is its (lack of) affordability. This is definitely something to keep in mind when considering moving to New York.

As for the USA as a country in general, the Digital Life Abroad report ranks it 10th out of 68. Digital life is actually the category where the USA perform best in, out of all categories measuring quality of life.

Highly praised is the ease of cashless payments (ranked 8th), a similar assessment compared to that of Nomad List.


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