New York City Performance, Brand Strength and Reputation

New York, considered America’s cultural mecca and global financial hub, has won over the years the title of capital of the world. With many of the largest creative events taking place in the city, world-renowned landmarks and tons of references in music and pop culture, New York has arguably one of the strongest city brands.

New York was one of the first cities to develop a formalized branding strategy, having benefited greatly from the “I Love New York” campaign, developed by the state of New York in 1977 (the city of New York doesn't actually own the rights nor does it use the slogan itself).

But how is New York doing according to international rankings measuring reputation, sustainability and innovation?

Let's take a closer look at:

  • New York’s reputation and global influence
  • New York’s economic performance
  • The city's sustainability performance
  • New York’s innovation performance
  • How attractive for digital nomads?

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.


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The Editorial Team

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