Switzerland Country Performance, Nation Brand Image and Reputation

Switzerland: how does one of the world's wealthiest countries perform in global rankings that measure environmental sustainability, life quality and talent attraction potential? How does Switzerland's public diplomacy influence its economic competitiveness and global soft power? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.

Let's take a closer look at:

  • Switzerland's business environment;
  • The competitiveness of talent in Switzerland;
  • Life quality and happiness in Switzerland;
  • Switzerland's performance in studies of environmental and social sustainability;
  • Switzerland's contribution to global well-being;
  • Reputation and performance of Switzerland as nation brand.

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.


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The Editorial Team

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