Switzerland Country Performance, Nation Brand Image and Reputation

Switzerland: how does one of the world's wealthiest countries perform in global rankings that measure environmental sustainability, life quality and talent attraction potential? How does Switzerland's public diplomacy influence its economic competitiveness and global soft power? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.

Learn about:

  • Switzerland's business environment;
  • The competitiveness of talent in Switzerland;
  • Life quality and happiness in Switzerland;
  • Switzerland's performance in studies of environmental and social sustainability;
  • Switzerland's contribution to global well-being;
  • Reputation and performance of Switzerland as nation brand.

Doing business in Switzerland

How attractive is Switzerland for starting a new business?

Somewhat surprisingly, Switzerland ranks 33rd in the 2018 Ease of Doing Business index. The only pillar to fit in the global top-10 is getting electricity (7th), all other dimensions that help measure the ease of doing business in Switzerland rank significantly lower. While registering property (16th) and paying taxes (19th) score relatively well, protecting minority investors seems not like a priority in one of the world’s wealthiest countries: here Switzerland ranks 106th.

Compared to a decade ago, Switzerland’s performance has deteriorated considerably: in 2008 it ranked 16th, by 2013 it had fallen to position 28 and its current ranking is another five positions down.

Switzerland’s ranking in the 2017-18 Global Competitiveness Index contrasts drastically with the Ease of Doing Business report. Ever since 2010, Switzerland has been the leader in World Economic Forum’s study on global competitiveness. Its performance is outstanding in almost all the pillars, except for market size, a consequence of the country's comparatively small size.

Switzerland leads the ranking in labour market efficiency, innovation and business sophistication and holds 2nd place in technological readiness, health and primary education. All other dimensions of Switzerland’s economic competitiveness fit in the global top-10.

In terms of transparency, Switzerland ranks 3rd in the 2017 Corruption Perceptions Index, only topped by New Zealand and Denmark.  

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The Editorial Team

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