Spain

Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.

Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Place Branding Examples

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

TPBO -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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