Austria – The Place Brand Observer

Vienna City Performance, Brand Image and Reputation

10 July 201828 August 2018 The Editorial Team Austria, city brand, city image, Europe, livability, premium access, Vienna

Vienna’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Learn about the current state of place branding in Europe

Expert Advice Place Branding

Current State of Place Branding Practice in Europe

19 March 201714 April 2018 The Editorial Team Austria, Barcelona, Catalonia, Denmark, Europe, France, Germany, Netherlands, Poland, Portugal, Scandinavia, Stockholm, UK, Wales

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

Place Brand Image Research Insights

City Brand Monitor 2015: Austria’s Most Reputable Cities

23 June 201514 September 2016 The Editorial Team Austria, city brand, city image, city rankings, Europe, ranking, Vienna

City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.

Interviews

Interview with Bernhard Klein, City and Destination Branding Consultant

14 May 201517 January 2018 The Editorial Team Austria, city brand professionals, consultancy, destination brand professionals, Europe, place brand consultants, premium access, Vienna

Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.

Case Studies City Branding Destination Branding

How to Brand a City Destination: Case Study Vienna, Austria

12 May 201517 January 2018 The Editorial Team Austria, brand image, city brand, city image, destination, premium access, Vienna

Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna’s brand strategy.