Austria: Latest insights, analysis and trends linked to the image, reputation and branding of Austria: its nation brand positioning, country-of-origin strength and perceptions of Brand Austria within Europe and internationally.
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
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Vienna’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
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Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
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