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Austria

Vienna City Performance, Brand Strength and Reputation

Vienna's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

City Brand Monitor 2015: Austria’s Most Reputable Cities

City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.

Bernhard Klein, City and Destination Branding Consultant

Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.

How to Brand a City Destination: Case Study Vienna, Austria

Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
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