Austria
Austria: Latest insights, analysis and trends linked to the image, reputation and branding of Austria: its nation brand positioning, country-of-origin strength and perceptions of Brand Austria within Europe and internationally.
Austria – Country Performance, Brand Strength and Reputation
Explore Austria's economic performance, its soft power, country brand strength and reputation, according to leading rankings and indices.
Vienna – City Performance, Brand Strength and Reputation
Explore Vienna's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Peter Brandauer on Soft Mobility Tourism in Werfenweng, Austria
Peter Brandauer, mayor of Werfenweng, on building a car-free holiday concept from 1994 onwards, why the village refuses projects that depend on public funding, and resident numbers rising in an Alpine village.
Karmen Mentil on Sustainable Mobility and Responsible Tourism in the European Alps
Karmen Mentil of Alpine Pearls on why the industry's habit of treating destinations as tourism spaces rather than living spaces is the main barrier to DMOs taking on destination management.
Current State of Place Branding Practice in Europe
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.