Austria

Austria: Latest insights, analysis and trends linked to the image, reputation and branding of Austria: its nation brand positioning, country-of-origin strength and perceptions of Brand Austria within Europe and internationally.

Place Branding Examples

How to Brand a City Destination: Case Study Vienna, Austria

TPBO -
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
12Page 2 of 2

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.