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Place brand image and reputation insights, thoughts, examples:

Case Studies

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

TPBO -
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

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Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

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Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.

Thoughts on Country Brand India – National Image and Reputation

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Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.
Case Studies

How to Brand a City Destination: Case Study Vienna, Austria

TPBO -
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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