brand image – The Place Brand Observer

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

29 November 201631 January 2018 The Editorial Team brand identity, brand image, city brand, Gunter Soydanbay, Mexico, strategy

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.

City Branding Place Branding

Graffiti, Place Brand Authenticity and Creative Placemaking

23 August 20161 February 2018 The Editorial Team Amelia Green, Australia, authentic brands, brand building, brand image, placemaking

Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.

Book Reviews Expert Advice Place Branding

Book Review of Places: Identity, Image and Reputation by Simon Anholt

5 August 201619 May 2018 The Editorial Team brand image, reputation

Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author’s view on place branding.

Place Brand Image

Thoughts on Country Brand India – National Image and Reputation

28 July 201514 September 2016 The Editorial Team Asia, brand image, country brands, India, reputation

Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.

Case Studies City Branding Destination Branding

How to Brand a City Destination: Case Study Vienna, Austria

12 May 201517 January 2018 The Editorial Team Austria, brand image, city brand, city image, destination, premium access, Vienna

Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna’s brand strategy.