- Introducing: World's Best in Place Branding -
City Brand Professionals
Explore our interviews with city brand professionals, offering insights from leading experts in city branding and city marketing. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of city branding and marketing.
David Ferreira on How Mississauga in Canada Approaches City Branding
TPBO -
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
TPBO -
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
TPBO -
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
TPBO -
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Helena Renström on How to Use City Branding for Investment Attraction
TPBO -
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
TPBO -
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
NEW: Story Competition!