TAG
city brand professionals
Our interviews with city brand professionals provide unique insights into the thinking and experience of leading city branding experts, city marketers and developers around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Chris Brown on the Branding and Marketing of Liverpool City Region
TPBO -
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
TPBO -
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Peter Pirck on City Branding Practices and Trends in Germany
TPBO -
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Adriana Campelo on Heritage and Co-Creational Place Branding
TPBO -
Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
TPBO -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
Øyvind Såtvedt on Brand Development and Management of the Oslo Region
TPBO -
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
Custom Reports now available!