city brand

Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.

Interviews

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

TPBO -
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Insights & Advice

Megacities, Mega Unlivable? Call For Place Branding

TPBO -
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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