city brand

Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.

Interviews

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

Editorial Team -
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Insights & Advice

Megacities, Mega Unlivable? Call For Place Branding

Editorial Team -
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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