- Introducing: World's Best in Place Branding -
city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Cecilia Pasquinelli on Urban Competitiveness and Culture
TPBO -
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Branding Cities Through History and Culture: Example Verona and Cannes
TPBO -
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Not Just About Money: How Cities Become Leaders in Talent Attraction
TPBO -
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Richard Florida on Creative Cities and Economic Development
TPBO -
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
Todd Mayfield on Branded Wayfinding for Destinations
TPBO -
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Research Insight: A Short History of City Branding Research and Practice
TPBO -
In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
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