- Introducing: World's Best in Place Branding -
city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Atlantic City Branding – AT Brand Project Fosters Collaboration
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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Destination Branding For Small Cities by Bill Baker: Book Review
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Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
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Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Megacities, Mega Unlivable? Call For Place Branding
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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
NEW: Story Competition!