City Brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands
What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
City Branding Case Study: The Story of Edmonton, Canada
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
On Place as Society of Brands and How to Maneuver Place Brand Crowds
In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
Public-Private Spaces: How Cafés Could Inspire Place Branding
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.