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David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

3 September 202024 March 2021 The Editorial Team branding, companies, consultancies, Country Branding, Economic Development, nation brand value, Nation Branding, place brand consultants, Public Diplomacy, reputation, soft power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

Ipsos

Ipsos is the third largest global market research firm. It delivers information and analysis that makes our complex world easier and faster to navigate and inspires its clients to make smarter decisions.

Brand Finance

Brand Finance: get to know the world’s leading independent brand valuation and strategy consultancy, which publishes the Nation Brands report on the top 100 most valuable country brands and the Global Soft Power Index.

Landor & Fitch

Landor & Fitch: a global brand strategy consultancy and design agency specialized in brand consulting, brand experience, place branding; supporting destinations, cities and countries around the world.

Evviva Brands

Evviva Brands is a full-service brand marketing agency. Services include brand research, strategy, positioning and expression. Find out more in this company profile.

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