CivicBrand
CivicBrand (USA) provides Community Visioning, Branding, Engagement & Placemaking that builds civic pride and attracts talent, tourism & investment.
Office locations: Dallas, TX; Salida, CO; and Oklahoma City, OK
CivicBrand Offers Support With:
Why Work With CivicBrand?
Ryan Short, CEO of CivicBrand: “Branding and destination marketing are all about implementation. You can have the greatest brand strategy but if it’s implemented poorly and has no support or buy-in, it will fail.
Our process is all about engaging stakeholders throughout the entire process. We turn residents and business owners into brand champions and arm them with the tools to succeed.
We also really focus on embracing and managing diversity and contrast. Diversity and contrast are what makes communities great, but it can also be a major challenge to picking a strategic direction if not managed properly.
For example, in some communities you may have conflicting viewpoints – those who want the city to grow and those who want things to stay the same, those who have been there for generations and those who are brand new. They all have different goals and opinions and a true brand platform needs to support them.
Our decade of navigating these challenges has refined our process so that we harness that contrast instead of being challenged by it.”
Recent Clients:
Leading CivicBrand: Ryan Short
Ryan is the founder of CivicBrand and since 2008 he has built and led an award-winning team that focuses on city branding, public engagement and destination marketing.
CivicBrand is an award-winning agency that consists of a team of strategists, creatives and storytellers with a passion for helping communities tell their story.
Ryan is passionate about branding, design, placemaking, and public engagement and how these things shape our communities and in turn our communities shape us.
Co-founder of CivicBrand, host of the 'Eyes on The Street' podcast, speaks regularly on place branding, human-centered design, civic engagement and placemaking.
#loveyourcity #publicengagement #citybranding #destinationmarketing #placemaking
Topics CivicBrand is Most Passionate About:
For CivicBrand, place branding is all about engagement. It’s about storytelling to achieve goals, and the stories and goals are those of the current residents and stakeholders.
CivicBrand is passionate about making sure to fully engage the community in any place branding project.