Copenhagen – The Place Brand Observer

Hjörtur Smárason Speaker Profile

Hjörtur Smárason: available for keynotes and workshops on place branding, crisis management, storytelling, tourism, economic development, future trends.

Nordic Place Branding conference copenhagen 2018 summary

Conferences Place Branding

Nordic Place Branding Conference, Copenhagen March 2018: Highlights

20 March 201819 March 2018 The Editorial Team Barcelona, Copenhagen, Denmark, destination marketing, Estonia, Europe, Scandinavia, Sweden, talent attraction

Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.

City Guides

Copenhagen City Performance, Brand Image and Reputation

1 February 201828 August 2018 The Editorial Team city brand, city image, Copenhagen, Denmark, Europe, livability, premium access, reputation, talent attraction

Copenhagen city performance, brand image and reputation, according to international indices and studies on livability, economic development, talent attractiveness and ease of doing business.

Interviews Regional Branding

Interview with Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration

18 January 201815 January 2018 The Editorial Team Copenhagen, Denmark, destination marketing, Europe, region, strategy, Sweden, talent attraction

Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen’s city brand success.