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Copenhagen

Learn about Copenhagen as place brand, and how the city is positioning itself internationally. Latest insights and thoughts on the city brand of Copenhagen, Denmark's capital.

Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Interviews

Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction

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Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.

Sebastian Zenker Researcher Profile

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Sebastian Zenker is a professor at Copenhagen Business School. As city branding and tourism researcher he focuses on overtourism, destination brands and place marketing. More about his work and approach in this researcher profile.

Hjörtur Smárason Speaker Profile

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Hjörtur Smárason: available for keynotes and workshops on place branding, crisis management, storytelling, tourism, economic development, future trends.
Conferences

Nordic Place Branding Conference, Copenhagen March 2018: Highlights

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Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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