Learn about Copenhagen as place brand, and how the city is positioning itself internationally. Latest insights and thoughts on the city brand of Copenhagen, Denmark‘s capital.
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
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Sebastian Zenker is a professor at Copenhagen Business School. As city branding and tourism researcher he focuses on overtourism, destination brands and place marketing. More about his work and approach in this researcher profile.
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Hjörtur Smárason: available for keynotes and workshops on place branding, crisis management, storytelling, tourism, economic development, future trends.
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Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
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Copenhagen city performance, brand image and reputation, according to international indices and studies on livability, economic development, talent attractiveness and ease of doing business.
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