Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
How to Brand a City Destination: Case Study Vienna, Austria
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Do We Need to Reinvent Destination Marketing Organizations?
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Destination Managers: How to Create a Meaningful Visitor Experience
Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Destination Branding Case Study: Rebranding Tillamook County, Oregon
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Destination Branding For Small Cities by Bill Baker: Book Review
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.