Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
How Economic Development Programs Can Change Perceptions of Places
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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Why and How to Measure Place Branding Success Beyond Economic Growth
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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
How Narrative and Storytelling Impact the Economic Development of Places
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How narrative and storytelling impact the social and economic development of places: expert views
Constanza Cea on How Chile is Creating Future
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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.