Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands
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New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
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Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
How to Attract and Retain Talent During the Pandemic: Strategies and Examples
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Key insights and advice from are recent webinar by Future Place Leadership on how to attract and retain talent during the coronavirus pandemic, with examples from talent attraction organizations in Europe.
New European Talent Mobility Forum Facilitates Talent Attraction Management Across Regions
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Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.
Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly
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Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
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Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.