Hamburg – Sustainability Performance, City Brand Strength, and Reputation

Hamburg, Germany’s second-largest city, is a significant cultural and economic hub known for its maritime heritage and vibrant port. The city boasts a rich history and stunning architecture with landmarks such as the UNESCO World Heritage Speicherstadt warehouse district. The city also hosts significant events like the SMM Hamburg, one of the leading international maritime trade fairs, further solidifying its status as a global maritime center​.

Hamburg’s economic strength can be attributed to its diverse industrial base, including media, logistics, and aviation industries. The city’s strategic location, advanced infrastructure, and high quality of life make it an attractive destination for both businesses and trade.

But how does Hamburg perform in terms of sustainability performance, city brand strength, and reputation according to leading rankings and indices?

Let’s explore:

  • Hamburg’s competitiveness and financial performance
  • Hamburg’s brand strength and global attractiveness
  • Livability: Hamburg’s appeal for digital nomads and locals

Hamburg’s Competitiveness and Financial Performance

How attractive is Hamburg as a place to work and do business?

According to the Global Financial Centres Index 35, Hamburg remains a competitive financial services sector, ranked 51st overall, decreasing by 2 ranks. Hamburg’s GFCI Fintech rank is 47th, with a minor decrease of 4 ranks.

In 2thinknow’s Innovation Cities Index 2022-2023, Hamburg ranks 41st, demonstrating significant improvement with a positive change of 49 positions. This underscores the city’s ongoing efforts in fostering innovation across various sectors.


Hamburg’s Brand Strength and Global Attractiveness

Which subfactors help and hurt the brand of Hamburg?

Resonance’s 2024 World’s Best Cities Report ranks Hamburg 56th overall, with specific scores in:

  • Livability: 59th
  • Lovability: 57th
  • Prosperity: 66th

Referred to as the “Venice of the North,” with a stunning lake and canals, the report highlights that Hamburg is home to Europe’s biggest inner-city urban development initiative, transforming derelict docks along the port area into an attractive shopping and residential area.

According to the Brand Finance City Index 2023, Hamburg ranks 33rd, indicating strong brand recognition and attractiveness on the global stage.


Livability: Hamburg’s Appeal for Digital Nomads and Locals

Which aspects of Hamburg’s urban living make it an attractive place to live, work, and study?

The Mercer Quality of Living City Ranking places Hamburg 25th, indicating a high quality of life. The Mercer Cost of Living Ranking ranks Hamburg 62nd, showing a slight decrease of 3 positions, reflecting its relative affordability compared to other major global cities.

The Arcadis Sustainability City Index 2022 ranks Hamburg 21st overall, with specific ranks of:

  • Planet: 11th
  • People: 27th
  • Profit: 35th

Lastly, Hamburg is home to several prestigious educational institutions. According to the Times Higher Education ranking, Universität Hamburg ranks 136th, while Technische Universität Hamburg-Harburg falls within the 501-600th range. The QS World University Ranking also recognizes Universität Hamburg at rank 205 and Technische Universität Hamburg-Harburg at rank 1401+.

Last updated in June 2024.

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