Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Nation Branding in Europe – Book Review
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Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
How Gastronomy Impacts Place Branding
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How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate?
We offered our panel of place branding...
Per Ekman on the Future of Place Brand and Identity Management
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Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
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Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Rafael Enzler on Placemaking in Switzerland
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Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.