Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Florida Clements on Place Identity and the Isle of Man
Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Rod Crider on Economic Development in the USA: Then and Now
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Nation Branding in Europe – Book Review
Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
How Gastronomy Impacts Place Branding
How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate?
We offered our panel of place branding...
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.