France

France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.

Interviews

Christophe Alaux on Place Marketing in France

TPBO -
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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