Iceland

Iceland – Country Performance, Brand Strength and Reputation

Explore Iceland's country performance, its sustainability, nation brand strength and reputation, according to leading rankings and indices.

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

Reflections on the International Branding Strategy of the Nordic Region

Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.

Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.

Inga Hlín Pálsdóttir on Destination Branding and Iceland

Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.

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