Ireland
Ireland: country brand insights and thoughts on the Irish nation brand, its country branding, reputation and positioning as country-of-origin.
Dublin – City Performance, Brand Strength and Reputation
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Explore how Dublin fares in terms of economic performance, city brand strength, livability and reputation, according to leading rankings and indices.
Ireland – Country Performance, Brand Strength and Reputation
TPBO -
Explore Ireland's economic performance, soft power, country brand strength and reputation, according to leading rankings and indices.
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
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Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
4 Place Branding Examples to Inspire Economic Development Professionals
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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
How to Measure Return on Investment of Sustainability in Destinations
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Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.