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Latin America

Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.

Research Insights

Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin

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Discover Aglaé Perrin's insights on Nation Branding in Latin America & Caribbean and her unique findings on Costa Rica's brand strategy.
Country Profiles

Colombia Country Performance, Brand Image and Reputation

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Colombia country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, tourism and more.
Country Profiles

Costa Rica Country Performance, Brand Strength and Reputation

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Costa Rica's economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.
Country Profiles

Peru Country Performance, Brand Strength and Reputation

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Peru country guide: its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Country Reports

Uruguay Showcase

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What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

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Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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