Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

How-To Guides

City Branding: Which Factors Are The Most Crucial For Your City Brand?

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Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
How-To Guides

How to Promote a Diverse City or Region Without Diluting the Message?

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How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
How-To Guides

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

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Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
Insights & Advice

Which Are the Main Place Branding Challenges and Trends in 2019?

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Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Insights & Advice

How to Finance Place Branding Initiatives? Strategies and Examples

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How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
Insights & Advice

How to Create a Place Brand Communications Strategy?

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How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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