Place Brand Consultants

Fernando Prado Abuín on Place Brands and the Reputation of Cities and Countries

Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.

Teemu Moilanen on Finland, Nation Brands and City Branding

Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.

Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain

Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.

Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities

Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.

Jeremy Hildreth, the Indiana Jones of Branding

Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.

Gustavo Koniszczer on Country Branding in Latin America

Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.

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