Place Branding
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10
The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.
How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8
How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.