Place Branding
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Europe’s Hottest Investment Destinations 2020: Cities and Regions to Watch Out For
Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European Cities and Regions of the Future report.
Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability
Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.
Country-of-Origin Branding: The Story of Turkey, Kernel & Roast
How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country's brand: example of Turkey and Kenel & Roast's flagship store in London, UK.