Place Branding
Populism: How Does It Impact Place Brand Equity?
Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Climate Emergency: What Does It Mean For Place Branding?
Guest post by Malcolm Allan
Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
The Nordic Wave in Place Branding | New Book
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
Bruno Marti on How to Brand a Hotel: Example 25hours
How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
International Place Branding Research Conference 2019: Key Takeaways
Leading researchers share their key takeaways from the recent place branding research conference in Volos, Greece.