Place Branding
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
TPBO -
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
TPBO -
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
TPBO -
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
TPBO -
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Nordic Place Branding Conference, Copenhagen March 2018: Highlights
TPBO -
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)
TPBO -
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.