Place Branding
How to Measure Country Brands? Models, Tools and Approaches
How to measure country brands? You asked, our panel of place branding specialists has answers.
Brian Richards on Place Branding Success Strategies and New Zealand
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Who Owns a Country or City Brand?
Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
City Nation Place Conference London, November 2018: Recap
Summary of topics discussed at the City Nation Place Global forum and conference in London, November 2018, including award winners for place brand of the year, best use of design and social media, and best citizen engagement.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Myriam Gómez of Marca Chile on Country Branding Strategies
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.