Place Branding
4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)
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Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)
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The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)
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Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia
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Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
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Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico
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We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.