Place Branding

Insights & Advice

Why and How to Measure Place Brand Equity

Editorial Team -
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Observations

Thoughts on 2015 Place Marketing and Branding Manifesto

Editorial Team -
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Insights & Advice

7 Success Factors for Effective Place Brand Partnerships

Editorial Team -
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Insights & Advice

Why Not to Confuse Place Branding and Place Marketing

Editorial Team -
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Interviews

Robert Govers on Place Branding Theory and Practice

Editorial Team -
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Book Reviews

Book Review: International Place Branding Yearbook Series

Editorial Team -
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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