Place Branding

Insights & Advice

7 Success Factors for Effective Place Brand Partnerships

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Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Insights & Advice

Why Not to Confuse Place Branding and Place Marketing

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Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Interviews

Robert Govers on Place Branding Theory and Practice

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Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Book Reviews

Book Review: International Place Branding Yearbook Series

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Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
Insights & Advice

Why Place Branding Is (Still) Not About Logos and Slogans

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Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
How-To Guides

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

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Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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