Place Branding

Insights & Advice

5 Place Branding Principles for Successful Brand Development and Management

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Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
Insights & Advice

Storytelling Tips for Place Branding Professionals

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Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
Insights & Advice

Megacities, Mega Unlivable? Call For Place Branding

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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Observations

Brands, Trust and the Transparency Revolution

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Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Interviews

Simon Anholt on Governments, Nations, Responsibility

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TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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