Place Branding

Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

Editorial Team -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

David Downs on the Next Chapter of the New Zealand Story

Editorial Team -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Insights & Advice

How Gastronomy Impacts Place Branding

Editorial Team -
How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Insights & Advice

How Sustainability Impacts Place Branding – And Vice Versa

Editorial Team -
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

Editorial Team -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Insights & Advice

Place Branding 2022: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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