Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns
TPBO -
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
Measuring Place Branding Success: Challenges
TPBO -
Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...
Place Branding Accountability: Why and How to Measure Success
TPBO -
Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
TPBO -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management
TPBO -
Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
TPBO -
Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.